"BORN IN ITALY"
For centuries, artists and designers from over the world have traveled to Italy to study works of the great Italian masters in the Renaissance and Baroque periods. Until now, Italian designs are still internationally appreciated and recognised as the top position in global design industry. Verve and creativity married with knowledge of techniques and materials are the key ingredients of a new world leading approach. Therefore, the phrase ‘Born in Italy’ does not only mean style, but it also represents a productive model combining flair typical of culture with the work ethics that have always characterised Italian manufacturing tradition. If places are meant to serve particular function, Italy is definitely destined to become the capital of design world. Based on its traditional and expressive culture, Italy is rich with endless sources and inspiration for supreme designs. Decades after decades, Italian design houses have built unique characters for contemporary Italian design and have become the trendsetters for the industry in the global arena.
From fashion to furniture, from automobile and gadget, Italian is home to world leading brands in various fields. Ceramic and porcelain tiles are not exceptions. With a constant commitment towards aesthetic research and technological innovation, design houses in Italy have achieved product and production excellence and have become more and more competitive in the international market.
"BUILT TO LAST"
Rome was not built in a day, and it ends up lasting for over millennia. In a much smaller scale, buildings and houses take time to construct, and we all hope they will stand for a very long time. Thus, we turn to the place where things are built to last.
Though visual appeal and originality are the key elements, they are not sole features of Italian products. Thanks to its durability and low maintenance, ceramic tile has been the prime choice of flooring material in high traffic areas from the ancient Rome to the most modern contemporary building designs. For centuries, Italy has brought sophistication and beauty to the tile industry while focusing special attention on quality to ensure that the product value is parallel with its remarkable tile quality.
As quality is one of the biggest concerns, every step of the Italian tiles production undergoes a rigid quality control process including both automated and human inspection. Every bundle of stone must pass a detailed inspection before it enters production lines. After the end of the works of craftsmen, the experienced staff examines every smallest detail such as cracks, color consistency, product integrity, thickness, surface markings, quality of polishing, to name just a few, to ensure that every single tile meets Italian high quality standard.
Produced by the most advanced production and run by teams of experienced craftsmen, Italian tiles are made to last for a lifetime.