Due to SCG's vision to run business with sustainable development policy and COTTO's regards to its business partners of all aspects: economics, environment, and society, every activity or every step of COTTO is established on a policy to live sustainably with the earth. This is reflected on COTTO's product development under ECO COTTO, a brand which creates products with the awareness of efficient resource usage, for example, tiles that are made from recycled materials, water-saving faucets and sanitary wares, which provide appropriate water flow rate for each use. These products are specially designed to satisfy consumers' environmental awareness. On social aspect, COTTO has initiated projects which aim to develop personnel like university students, for instance, Sustainable Design Camp; COTTO Bathroom Solution Contest; Better Together, a project encouraging cooperation among people in a community to use their knowledge and skills to develop their residences and bathrooms; and a project to develop communities surrounding the COTTO factories. Today, COTTO is still engrossed in researching and developing for innovative products and to meet the demands of consumers around the world. Moreover, COTTO is set in living sustainably with the earth, reflecting our standpoint to be the responsible trendsetter.